Director for Quality of Touristic Areas, Emilia Romagna Region (STEP-UP project Partner)

The beauty of small villages. Intermodality: the path to encounter it



When you can only move with your private vehicle to reach the historic villages you arrive in small towns, where it becomes difficult to move and park. When in this situation the desire to visit authentic places arises, to discover the true traditions and the soul of a community that is different from the usual, once you have chosen a real place that you would like to know … often you give up. What is the waiver due to? The frustrating idea of having to plunge into traffic and get back to parking problems. That’s why we need a new intermodality, along the coast and towards the small charming villages of the hinterland.Train, bicycle and public buses are the means that, interconnected and made available and usable by smart technologies, can bring new travelers to the discovery of art, history, nature and local products, and contribute to the economic development of small towns without altering their features.

Short bio

Laura Schiff is graduated in Agricultural Sciences in 1977 at the University of Bologna, with specialization in territorial planning. She held the positions of Manager of the Planning Office of the Mountain Community of the Appennino of Bologna and that of Head of the floriculture sector and public green. From 1991 to 2017, she was the urban quality manager of the tourist resorts at the Tourism Department of the Emilia-Romagna Region. From 1991 to 2017 he designed and managed numerous projects – both at the regional and European level – for sustainable development of tourist areas for the creation and enhancement of new tourist products. From 2017 she directs the Communication, promotion, coordination of European projects and special projects of the Emilia-Romagna Region; is coordinator for the Italin Regions for managing important projects financed by the Ministry of Tourism, with the purpose of deloping the Network of Italian Historic Villages, Landscapes and Accessible Tourism.